Digital Marketing
Six weeks of running real campaigns with real budget, measured against numbers you can defend in a board meeting.
Duration
6 weeks
Commitment
10 hrs / week
Format
Live online + weekly studio clinic
Level
Beginner to intermediate
What you walk away with
Write positioning that makes a technical product easy to explain.
Run a full SEO audit and fix what actually moves rankings.
Launch, measure and cut paid campaigns without burning budget.
Build a content engine that keeps producing after the cohort ends.
Report on attribution and CAC in language finance understands.
4 modules · 6 weeks
Weeks 1–2
Positioning & Audience Research
- Positioning and messaging for technical products
- Audience research and segment definition
- Channel selection: where your people actually are
- Setting campaign goals worth measuring
Weeks 3–4
SEO & The Content Engine
- Keyword research and search intent
- Technical SEO audits and on-page fixes
- Editorial calendars and briefs that scale
- Distribution: email, social, communities, partnerships
Week 5
Paid Acquisition & Funnels
- Campaign structure on Meta and Google Ads
- Landing pages and conversion rate optimisation
- Budget pacing, bidding and creative testing
- Knowing when to kill a campaign
Week 6
Analytics, Attribution & Reporting
- Event tracking and clean analytics setup
- Attribution models and their limits
- CAC, LTV and payback period
- Building a dashboard leadership will read
Tools & skills you will use
Who this track is for
Marketers moving from posting to measurable growth.
Founders doing their own marketing and guessing.
Sales teams that need a pipeline before the calls start.
Freelancers who want to sell campaigns, not just posts.
Your mentor
Marcus Thorne
Startup Strategist
Serial entrepreneur with 3 successful exits and extensive VC network knowledge.
Professional Track
UGX 750,000/ program
or 3 monthly instalments of UGX 270,000
Rolling admissions, with applications reviewed weekly. Payment plans and partial scholarships are available; tell us which you need on the form.
Join Plan TrackBefore you apply
Do I need a laptop of my own?+
Yes for the engineering, design and marketing tracks. You will be building every week and studio machines are shared. Tell us in your application if this is a blocker; we hold a small number of loaner machines for scholarship applicants.
Can I keep my job while I train?+
Most participants do. Sessions run in the evenings and on weekends, with studio time available during the week. Expect the weekly commitment listed on this page. The tracks are hands-on and falling behind is hard to recover from.
What happens after I apply?+
We review every application within 48 hours, then invite you to a short conversation about your goals and fit for the track. Successful applicants get an offer letter with cohort dates and payment options.
Are there scholarships or payment plans?+
Yes. The Professional Track fee of UGX 750,000 can be paid in three monthly instalments of UGX 270,000, with the first due before the cohort starts. Partial scholarships are available for each cohort, and we accept mobile money, bank transfer and employer sponsorship. Choose the option that fits in the funding question on the application form.
Do I get a certificate?+
Every participant who completes the capstone receives a Joshtecs Academy certificate, plus lifetime access to the alumni network and our hiring partners.
Ready to join?
Applications for the Digital Marketing track are open. It takes about five minutes and we reply within 48 hours.
Join Plan Track